News for 'Journal of Consumer Research'

No coffee, no exercise can kill you 60% faster: Study

No coffee, no exercise can kill you 60% faster: Study

Rediff.com25 Jun 2024

Non-coffee drinkers who sat for six or more hours a day were at almost 60 per cent higher risk of dying compared to coffee drinkers sitting for less than six hours, according to a research published in the journal BioMed Central (BMC) Public Health.

IIT Madras director's cow urine remark sparks row; apology demanded

IIT Madras director's cow urine remark sparks row; apology demanded

Rediff.com19 Jan 2025

The director of the Indian Institute of Technology (IIT) Madras, V Kamakoti, has sparked controversy after making a remark about the "medicinal value" of cow urine, or "gomutra." Kamakoti, while speaking at an event celebrating Maatu Pongal (a festival dedicated to cows and bulls), cited an anecdote about a sanyasi who was cured of a fever by consuming gomutra. He also claimed that gomutra has "anti-bacterial, anti-fungal, and digestive properties." The remark has been widely condemned by rationalist organizations, political leaders, and medical professionals who have criticized Kamakoti's statements as "pseudoscience" and "regressive." The controversy highlights the ongoing debate in India around traditional beliefs and scientific evidence.

'What Bigger Award One Can Hope For?'

'What Bigger Award One Can Hope For?'

Rediff.com4 Jul 2024

I did not take up research for any award.' 'What is more important is the medicine that I have developed.' 'This helps the patient recover and the family is happy that their relative has survived and they go back to their lives.

'Payday proximity changes consumer behaviour'

'Payday proximity changes consumer behaviour'

Rediff.com30 Aug 2010

Professors Himanshu and Arul Mishra at Utah University have found payday proximity changes consumer motives, response to messages and purchase behaviour, the Journal of Marketing reported in its latest edition.

Rediff's Wave Rider Retires!

Rediff's Wave Rider Retires!

Rediff.com1 Nov 2024

We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.

Want to live longer? Consume more fish

Want to live longer? Consume more fish

Rediff.com21 Jul 2018

Eating fish may help prolong life says study.

'Now, Americans connect India with technology'`

'Now, Americans connect India with technology'`

Rediff.com6 Dec 2006

Americans never connected India with technology in the old days, now they are seeing it and going, 'Oh wow! India. . . who knew,!' says Kanchana Thamodaran.

People work harder while facing difficult task

People work harder while facing difficult task

Rediff.com19 Nov 2009

According to a new study published in the Journal of Consumer Research, the more difficult a future task was expected to be, the harder people worked on a current task because of 'get ready mindset'.

The secret of taste is in the plate

The secret of taste is in the plate

Rediff.com23 May 2008

Does food served on a paper plate taste worse than the same food served on a china plate? Does mineral water served in a flimsy cup taste worse than the same water served in a firmer cup?Yes, if touch plays a role, according to a study by Professor Aradhna Krishna of the University of Michigan, and Maureen Morrin of Rutgers University.

Walnut: The New Superfood For Stressed Students

Walnut: The New Superfood For Stressed Students

Rediff.com19 Dec 2022

In the weeks before their next exam, stressed-out college students may wish to add walnuts to their daily diet.

When An Old Friend Passes Away...

When An Old Friend Passes Away...

Rediff.com12 Feb 2024

There will be work today, there will be work tomorrow, there will be work the day after, but nothing will make up for the eternal regret of not seeing a friend when he was dying.

Higher news media exposure fuels Islamophobia: Study

Higher news media exposure fuels Islamophobia: Study

Rediff.com3 Apr 2017

Researchers found that people who are more avid news consumers -- whether liberal or conservative -- showed both increased anger and reduced warmth towards Muslims.

2 common allergy drugs found effective against Covid: Study

2 common allergy drugs found effective against Covid: Study

Rediff.com10 Dec 2021

Researchers from the University of Florida in the US noted that the combination includes diphenhydramine, an antihistamine used for allergy symptoms.

No amount of alcohol is safe, shows WHO analysis

No amount of alcohol is safe, shows WHO analysis

Rediff.com11 Jan 2023

The agency has previously found that alcohol causes at least seven types of cancer, including the most common cancer types, such as bowel cancer and female breast cancer. It is also linked with oesophagus, liver and colorectal cancers.

Are you being phone-snubbed?

Are you being phone-snubbed?

Rediff.com16 Jun 2017

Being 'phubbed' frequently makes the offended parties seek affirmation in the likes and shares of social media. 'We're looking online for what we're not getting offline. It's a vicious cycle,' say researchers.

Want a healthy heart? Eat this!

Want a healthy heart? Eat this!

Rediff.com10 Sep 2020

Dry fruits are healthy, but not all of them have the same benefits for your heart.

Eat fruits to reduce erectile dysfunction risk!

Eat fruits to reduce erectile dysfunction risk!

Rediff.com14 Jan 2016

Did you know berries can help improve your sexual health?

This drink can help diabetics

This drink can help diabetics

Rediff.com16 Feb 2018

Drinking a ketone supplement can lower blood sugar levels.

How FMCG majors are tackling slowdown in rural demand

How FMCG majors are tackling slowdown in rural demand

Rediff.com9 Feb 2020

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe crunch in market liquidity conditions, and disruptions and floods in several parts of the country. To overcome this, they are boosting their direct reach in the countryside.

Ayush certified Coronil as Covid medicine as per WHO norms: Ramdev

Ayush certified Coronil as Covid medicine as per WHO norms: Ramdev

Rediff.com19 Feb 2021

In a tweet, Patanjali Ayurved said, "Moment of pride!! Efforts of scientists at Patanjali to make corona medicine have been successful today. We are pleased to announce the First evidence based medicine for Covid-19 by Patanjali."

TV journalists have become politicians!

TV journalists have become politicians!

Rediff.com9 Jan 2021

India's news broadcasters are a national shame that have polarised Indians, observes Vanita Kohli-Khandekar.

Why tea drinkers live a longer, healthier life

Why tea drinkers live a longer, healthier life

Rediff.com11 Jan 2020

According to a new study, habitual tea consumers had a 20 per cent lower risk of heart disease and stroke.

Can clean eating become an unhealthy obsession?

Can clean eating become an unhealthy obsession?

Rediff.com19 May 2019

When taken to the extreme, an obsession with clean eating can be a sign that the person is struggling to manage their mental health.

You'll stop eating sugar after reading this!

You'll stop eating sugar after reading this!

Rediff.com5 Oct 2017

A high sugar diet could increase your risk of heart disease.

Should you drink water before an intense workout?

Should you drink water before an intense workout?

Rediff.com7 Sep 2019

You can consume 5 to 10 ml of water per kilogram of body weight in the two to four hours before a workout

Beware! Diet soda causes dementia, stroke

Beware! Diet soda causes dementia, stroke

Rediff.com21 Apr 2017

People who frequently consume sugary beverages such as sodas and fruit juices are more likely to have poorer memory, smaller overall brain volumes.

Can avocados help delay diabetes?

Can avocados help delay diabetes?

Rediff.com27 Nov 2019

Avocation B (AvoB), a fat molecule found only in avocados counters incomplete oxidation in skeletal muscle and the pancreas to reduce insulin resistance.

Can't hold a drink? Blame your genes

Can't hold a drink? Blame your genes

Rediff.com18 Nov 2015

A new study has the answer to your embarrassing alcohol moment.

Tea is a boon but without milk

Tea is a boon but without milk

Rediff.com9 Jan 2007

Those who drink milk with their tea should seriously consider going without on occasion, in order to boost the healthiness of their heart.

Here's why you should eat eggs during pregnancy

Here's why you should eat eggs during pregnancy

Rediff.com13 Dec 2017

Consuming eggs during pregnancy may cut risk of food allergies in babies.

Making electricity from wasted energy

Making electricity from wasted energy

Rediff.com19 Nov 2009

American scientists claim to have developed a technology that would allow conversion of waste heat into electricity efficiently.

Organic food may not be as good as you think

Organic food may not be as good as you think

Rediff.com30 Dec 2018

The greater land-use in organic farming leads indirectly to higher carbon dioxide emissions, thanks to deforestation.

How much coffee is just right for you?

How much coffee is just right for you?

Rediff.com24 Sep 2018

Caffeine, the drug that gives coffee its kick, works differently, depending on the consumer's weight, gender, hormonal shifts and a variety of other factors.

It's official! Pasta is healthy

It's official! Pasta is healthy

Rediff.com4 Apr 2018

According to a study it can be included in a healthy diet.

Do sunscreens really work?

Do sunscreens really work?

Rediff.com29 Jul 2018

The way sunscreen is applied determines how effective it is.

Why cancer survivors should watch their carb intake

Why cancer survivors should watch their carb intake

Rediff.com16 Apr 2018

High carbohydrate intake may up cancer recurrence risk.

Myth busted! Mothers favour daughters over sons

Myth busted! Mothers favour daughters over sons

Rediff.com4 Oct 2017

Believe it or not, but mothers tend to spend more on their daughters! Read on to find out why...

The secret formula to lose weight

The secret formula to lose weight

Rediff.com20 Jun 2018

According to a study, time-restricted eating can help you lose weight.